BRAND: /brand/ [ noun ] a particular identity or image regarded as an asset
Aleaha Walker wanted to see her brand represented by a logo design that was whimsical and eccentric and spoke to feelings of empowerment. We had to decide what we wanted her logo to say to the women and families she serves. Learning about the Rainbow Baby, we worked together to tell her brand's story to her customers through the use of color and design.
Aleaha Walker chose 3 final designs followed by revisions and color play. Check out the project page to see the inspiration behind the concepts and learn which designs won Aleah's heart. What logo will be the new face for Rainbow Baby Birthing and Lactation Services?
Stacy-Ann's business focus is to provide pregnant women with avenues to experience their journey in a positive way. She wants to provide a shared empathy and the belief that each woman's birth is their own story and should remain judgment free. She wanted a logo that spoke to the power of women, wasn't afraid to step outside of the box, and was bold.
Stacy-Ann chose 3 final designs followed by revisions and development of supporting brand elements. Check out the project page to see the inspiration behind the concepts and learn which designs spoke to Stacy-Ann. What logo will be the new face for Tent Birth Services?
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