BRAND: /brand/ [ noun ] a particular identity or image regarded as an asset
Aleaha Walker wanted to see her brand represented by a logo design that was whimsical and eccentric and spoke to feelings of empowerment. We had to decide what we wanted her logo to say to the women and families she serves. Learning about the Rainbow Baby, we worked together to tell her brand's story to her customers through the use of color and design.
Aleaha Walker chose 3 final designs followed by revisions and color play. Check our the project page to see the inspiration behind the concepts and learn which designs won Aleah's heart. What logo will be the new face for Rainbow Baby Birthing and Lactation Services?
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