An authentically designed logo or nostalgia-evoking photo has the ability in one image to communicate your brand’s personality and story. Visual content is often the first impression a reader will have of your company. Stock logos or images do not allow your brand to stand out from others in your industry. As a designer, I aim to build a memorable visual identity for your brand through logo and collateral creation, and photo editing services.
Our brains are wired to respond to visual stimuli, so it makes sense that postings with images are more popular and widely shared than text alone. when used properly images can be an invaluable tool for communicating your message and your brand. Just remember, a poorly chosen image or design can have just as much, if not more, of an impact as an image chosen or logo designed with careful consideration of your company values and brand.
By combining visuals and text, you can take your client or potential customers on a journey that engages them and involves them in the telling of your brand’s story. You can inspire your audience to action by using images that evoke a myriad of emotions. When your audience feels connected to your story and personally invested in your success, they are more likely to become loyal followers and customers.
& Iconic Logos
Comprised fundamentally of a well-crafted font, a textual logo can be extremely effective for creating a brand identity that is memorable and recognized easily by an audience. Many of the most popular brands today have a text-based logo that is both distinct and timeless. Iconic logos go beyond the text to depict a unique and attractive design, which incorporates a simple graphic that represents the story behind the brand. Iconic logos are the most popular logo design of choice.
Word of mouth is still the number one marketing tool, and you have everything you need right at your fingertips. Your Online brand persona is not the only image to uphold. Business owners must also follow through, and have a real world connection with their clients. Business cards and flyers give you a way to establish a connection when you meet potential clients in the real world. I use creative and innovative thinking to design flyers and business cards that are consistent with your brand identity.
Visuals as Content
Inspiration & Stories
Textual & Iconic Logo
Business cards & Flyers
The Benefits of Quality Content
Your visitors are not converting to customers. You are losing control of your loyal customer or reader base. You find yourself worrying your customers will leave you for your competitor. Well, you had better shape up, because your clients need a company they can depend on to deliver fresh and relevant content on a regular basis.
RL Content Matters Copyright 2016
Grammar, spelling, consistency
Line edits and revisions
Newsletters & emails
Content audit and inventory
Flyer & business card design