Kick-Off and Proposal

01. Discover

The scheduled consultation and subsequent kick-off meeting involve getting to know you and your business, as we discuss content expectations, business goals, and your own involvement in the content transformation process. During this stage, we will discover and explore together the ways in which, with your continued cooperation, I can best develop your Online content strategy. A proposal and agreement will conclude the discovery phase. Upon receipt of a signed agreement and first payment, we will move on to the next stage of the content transformation process.

Kick-off Proposal
Editorial Services
Design Services
Content Strategy Development
Content Writing Services
Content Strategy
Content Writing, Editorial Services, Design Services, Content Strategy Development
Content Writing, Editorial Services, Design Services, Content Strategy Development
See more below about content strategy
Content Audit and Inventory

Content Audit and Inventory

0.2 Define

A detailed assessment is essential in defining and shaping the unique needs and goals of each client. This begins with an in-depth audit and content inventory followed by a detailed analysis of your competitors and influencers, internal processes and roles, and user expectations. The subsequent calculations of key analytics allow your content strategist to outline exactly how to best enhance your web content for optimal search engine ranking and audience engagement. Your content strategist will review and make recommendations that will lend themselves to ensuring content readability, credibility, and accessibility.

Strategy and Governance

0.3 Stratify

The acquisition of clear goals and relevant analytics lend themselves to environmental and organizational impacts on the creation, delivery, and governance of your content, which then come together to create an initial strategy for future development. We will focus on textual content development and enhancement, inspired by the content audit, SEO competitive analysis, and keyword research reports. Upon review of the documented content strategy, your content strategist will make any necessary revisions and modifications to the strategy for your final approval.

Strategy and Governance

Integration and Development

0.4 Implement

Upon strategy approval, your content developer will proceed to the conception of your desired and agreed upon content initiatives. This is by far the most extensive phase of the content transformation process, as your developer works diligently to ensure that your message meets the expectations and demands of your target audience while taking care to integrate all necessary content solutions and recommendations. Concluding this phase, your content developer will perform final edits, revisions, and analytic testing for quality assurance purposes.

Intergration and Development
Management Service Plans

Management Service Plans

0.5 Manage (Recommended)

At the culmination of your project, your content strategist will recommend a monthly service package relevant to your business goals and content strategy. Services packages keep your web content fresh by continuously gathering, analyzing, and implementing necessary changes to new and existing content. Search engines reward websites that update often by moving them up the rankings and visitors have a reason to come back, which will increase the chance of closing a transaction. Once you have selected a monthly services package you will officially have a documented content strategy and a retained content manager, giving you the highly personalized and unique Online presence you deserve. READ MORE...

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Content Strategy Matters
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Content Editing Content Writing Content Designs Content Strategy
  • Grammar, punctuation, spelling
  • Structure and tone
  • Formatting and styling errors


  • Create a business case
  • Identify audience persona
  • Optimize keyword phrases
  • Textual and graphic logos
  • Business cards and flyers
  • photo-editing and corrections
  • Content audit and inventory
  • Strategy and governance
  • Implementation / development
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Start Your Project Today choose RL Content Matters today, because your content matters
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The Blog that Matters

The Benefits of Quality Content

Your visitors are not converting to customers. You are losing control of your loyal customer or reader base. You find yourself worrying your customers will leave you for your competitor. Well, you had better shape up, because your clients need a company they can depend on to deliver fresh and relevant content on a regular basis.


RL Content Matters Copyright 2016

Killeen, TX 76541

(361) 537-1359 (Phone)

Editorial Services

Grammar, spelling, consistency

Line edits and revisions

Content writing

Blog ghostwriting

Newsletters & emails


Content strategy development

Content audit and inventory

Photo editing

Logo design

Flyer & business card design


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