The scheduled consultation and subsequent kick-off meeting involve getting to know you and your business, as we discuss content expectations, business goals, and your own involvement in the content transformation process. During this stage, we will discover and explore together the ways in which, with your continued cooperation, I can best develop your Online content strategy. A proposal and agreement will conclude the discovery phase. Upon receipt of a signed agreement and first payment, we will move on to the next stage of the content transformation process.
A detailed assessment is essential in defining and shaping the unique needs and goals of each client. This begins with an in-depth audit and content inventory followed by a detailed analysis of your competitors and influencers, internal processes and roles, and user expectations. The subsequent calculations of key analytics allow your content strategist to outline exactly how to best enhance your web content for optimal search engine ranking and audience engagement. Your content strategist will review and make recommendations that will lend themselves to ensuring content readability, credibility, and accessibility.
The acquisition of clear goals and relevant analytics lend themselves to environmental and organizational impacts on the creation, delivery, and governance of your content, which then come together to create an initial strategy for future development. We will focus on textual content development and enhancement, inspired by the content audit, SEO competitive analysis, and keyword research reports. Upon review of the documented content strategy, your content strategist will make any necessary revisions and modifications to the strategy for your final approval.
Upon strategy approval, your content developer will proceed to the conception of your desired and agreed upon content initiatives. This is by far the most extensive phase of the content transformation process, as your developer works diligently to ensure that your message meets the expectations and demands of your target audience while taking care to integrate all necessary content solutions and recommendations. Concluding this phase, your content developer will perform final edits, revisions, and analytic testing for quality assurance purposes.
At the culmination of your project, your content strategist will recommend a monthly service package relevant to your business goals and content strategy. Services packages keep your web content fresh by continuously gathering, analyzing, and implementing necessary changes to new and existing content. Search engines reward websites that update often by moving them up the rankings and visitors have a reason to come back, which will increase the chance of closing a transaction. Once you have selected a monthly services package you will officially have a documented content strategy and a retained content manager, giving you the highly personalized and unique Online presence you deserve. READ MORE...
Distinguish yourself from your less effective peers by building your brand identity on a foundation of quality content and effective planning. Two essential factors, the business mission and content goals, are the touchstones for creating all other types of content. I aim to foster creativity and innovation in how your business views and relates to the content development process and how it affects overall success factors.
Your clients deserve the best, and it is up to us to determine the most effective way to deliver on that expectation. It is important to have readily available content that is custom tailored and marketed explicitly with your target audience in mind. Using a number of content marketing tools and strategies, my goal is to provide you with user-oriented, engaging, and purposeful content that is easy to find and share.
Why a Content Strategy?
If you are seeking a strategy that goes beyond custom content development and into the realm of content planning then you may find a myriad of benefits in a content marketing business partnership. The business goals of this partnership would be to promote your brand, increase brand awareness, generate leads and referrals, increase customer loyalty, and distinguish your business from competitors in a unique and personalized way.
Developing a well-documented content strategy is not only about seeing immediate returns on this vital business investment. Rather, it is a future oriented plan that helps your business achieve its long-term goals and earn its way into the hearts and minds of your audience. You will not regret taking the time to build a loyal relationship with your audience through the consistent and thoughtful marking of relevant content.
Build for Success
Strive for the Best
Plan for the Future
The Benefits of Quality Content
Your visitors are not converting to customers. You are losing control of your loyal customer or reader base. You find yourself worrying your customers will leave you for your competitor. Well, you had better shape up, because your clients need a company they can depend on to deliver fresh and relevant content on a regular basis.
RL Content Matters Copyright 2016
Grammar, spelling, consistency
Line edits and revisions
Newsletters & emails
Content audit and inventory
Flyer & business card design