Writing quality content is about your audience’s need for relevant and concise information. With the development of a content strategy and the creation of quality content comes the significant ability to expand the reach of your brand in ways that are useful to your customers and beneficial for your company. I incorporate search engine optimization, content audits, buyer persona, and brand definition to ensure that content is your most valuable business asset.
Content writing is not about you, and it should not be solely about search engines. When your clients and potential customers visit your website or blog, they should feel as if they have already made a connection with you and your brand. Your content should be a two-way conversation where your content speaks to your customers instead of shouts at them. I write custom high quality content for your target audience that opens the lines of communication and boosts company morale.
Search engines reward websites that update often by moving them up the rankings and visitors have a reason to come back, which will increase the chance of closing a transaction. Once you have selected a monthly services package you will officially have a custom content developer and editor on retainer for all your content needs, giving you the highly personalized and unique Online presence you deserve.
Writing for the search engine instead of your target audience can actually be detrimental to your rankings, meaning less visibility, which could affect your bottom line. However, when used properly keywords do play an important role in searchability and optimizing your content. Based on a myriad of factors that influence search engine ranking, I strategically optimize content with searcher intent and consumer demands in mind for the purpose of increasing traffic and generating leads.
The acquisition of industry trends and relevant analytics lend themselves to environmental and organizational impacts on the creation, delivery, and governance of your content. An SEO competitive analysis of trends and analytics enhances the content development process by providing key insight into what is already successfully engaging your target audience. I do not just take these insights and make them better; I make them different in a way that is compelling and intriguing to your audience.
Keywords & Optimization
Analytics & Trends
The Benefits of Quality Content
Your visitors are not converting to customers. You are losing control of your loyal customer or reader base. You find yourself worrying your customers will leave you for your competitor. Well, you had better shape up, because your clients need a company they can depend on to deliver fresh and relevant content on a regular basis.
RL Content Matters Copyright 2016
Grammar, spelling, consistency
Line edits and revisions
Newsletters & emails
Content audit and inventory
Flyer & business card design