The Blog that Matters aims to become a go to resource on a myriad of content related topics. I will discuss specific ways in which content supports the goals and efforts of business marketing, sales, and engagement. I understand how key business goals relate to brand awareness, lead generation, consumer engagement, and other key performance indicators. I will provide information that explains current content development principles and techniques, audience impact, business benefits, and the effects of content on budget and the bottom line. You will not regret taking the time to learn how to build a loyal relationship with your audience through the consistent and thoughtful development of relevant content.