Blogging When Life Happens
Blogging may or may not be your full time job, but one thing is for sure: LIFE is full time. As hard as we might try, we simply cannot clock in and out of everyday life when the demands of blogging need our attention. Life is one of those things that tends to happen, especially at the most inopportune of times. There are days where you simply do not want to be the adult, desperate to let someone else, anyone else, handle life for you just so you can write in peace, but I am here to say:
Embrace it. Embrace LIFE.
There will be those days when you have gotten the kids off to school with both shoes; you have run endless errands, followed by lunch with an old friend, leading into a conference call while stuck in traffic. You are yearning for that single quiet hour of emersion in the blogosphere. Then you walk in the door and the phone rings, a family emergency. No one else can come to the rescue but you. It has to be you. Sure, you could shut your eyes and slip into the office, closing the door behind you, but life will still be there when you come out. Believe me when I say that all of life’s ups, downs, and all arounds will still be there when you emerge from your lair. More importantly, your blog will still be there after you have embraced life in all its unexpected glory.
Here are a few ways to handle those tricky life situations when your commitment to your readers makes it difficult to step away and enjoy the little unexpected moments in life.
First rule of blogging when life happens? Do not panic. I repeat, do not panic. Yes, I know. You have worked so hard to get to where you are and everything is riding on you producing that weekly or daily post. Yes, while your readers have come to expect great things from you, they also know somewhere behind that online persona is a real person. In the moment, you may be convinced that this is the end, but take a deep breath and know that everything will be just fine.
If you are currently in the midst of “life happening” and you think the sky is already falling then this tip will not help you this time, but it is a good one to remember for next time. Having a game plan for those days or weeks where you just know you will get nothing accomplished will save you from a lot of headache over the long haul. Have a few emergency blog posts on the back burner already written, edited, and optimized for a quick and easy last minute posting.
Don’t be afraid to get personal
All that effort you put into engaging your readers and followers across a myriad of social media platforms has allowed them to not only get to know your business but you as well. Use this relationship to your advantage. While you do not have to go into details, it can be beneficial to let your readers know that you will be taking a brief hiatus to deal with real life matters. Your transparency and honesty will also make your return that much sweeter for your loyal fans and avid readers.
Revisit past posts
Some posts are timeless, and if you have one of these timeless masterpieces lurking around your blog then you are in luck. Try resharing an old blog post with a catchy new lead in that offers a fresh perspective on old material. This is also a great opportunity for you to invite new subscribers to peruse your information rich archives for old but share worthy blog posts. Frequently reviewing your key analytics will give you a good indication of which posts generated the most reader interest.
Invite a guest blogger
If life is going to keep you down for a week or more you may consider seeking the expertise of one of those leaders in the industry that you have connected with as part of your content marketing strategy. Invite them to star as a guest blogger while you are away. This is mutually beneficial as your blog keeps running smoothly and they gain extra coverage for their own blog. Make note that it is important to proofread and facts check anything written by someone else before publishing it to your blog.
Hire a content developer
Sometimes life happens in very big ways that even the most organized and dedicated blogger could not possibly predict. If you find it necessary to take an extended leave of absence from the blogosphere, it may be beneficial to hire a content developer to ghostwrite blog posts until you can return. Always proofread and facts check before publishing anything to ensure that the material aligns with your values and reader expectations.
Remember quality over quantity
If life continues to happen more often than you can handle, it may be time to consider reevaluating your content strategy. If you are struggling to reach your writing quota then there is nothing wrong with taking a step back and readjusting your goals. Instead of a weekly blog post, perhaps consider biweekly or even monthly blog posts. Scaling back will allow time to focus on producing one or two high quality blog posts over many rushed or distracted blog posts.