Top 7 Reasons Why Content is Good for You
Your visitors are not converting to customers. You are losing control of your loyal customer or reader base. You find yourself worrying your customers will leave you for your competitor. Well, you had better shape up, because your clients need a company they can depend on to deliver fresh and relevant content on a regular basis. If you are worried that your clients and customers no longer have their hearts set on you, then it is time to understand how current web content can help bring them back to you while simultaneously bringing in new clients and customers.
Getting into shape – Why bother?
In a world where anyone can post information online, consumers of information and products are seeking answers to their questions or problems that are accurate and reliable. Providing them with high quality and trust worthy content that can be easily found and read will make for loyal and satisfied consumers. This should be goal number one for all businesses and corporations. Investing in content provides innumerable benefits to both client and you. Here are just a few of my favorites.
1. To help the search engines find you
Search engines give priority to sites that have frequent visitors and continuous updates of fresh, relevant content. By keeping web content current and your company’s online presence strong you are better able to maximize the number of visitors to your website by ensuring that your site will appear higher on search engine listings.
2. To attract inbound links to your website
An inbound link is a hyperlink back to your site from another web site. Keeping your web content current encourages inbound links through relevant blog post, social media shares, and careful networking, all of which boost visitor numbers to your website. Inbound links from influences and industry leaders also speak volumes about the credibility of your brand.
3. To provide a mutual investment in each other
Providing your clients and customers with current up to date web content demonstrates a certain level of commitment that makes them feel valued and invested in. When you invest time, money, and tireless efforts into making them feel appreciated and important, those investments will return in the way of loyal and satisfied customers and clients.
4. To enlighten the masses with fresh and relevant information
With more than a trillion Google searches per year it is safe to say that people are constantly seeking information, the desire for knowledge is alive and real and it is up to you to make sure that your web content is current and relevant in such a way that satisfies your readers’ innate need for new and interesting information.
5. To deliver a service beyond those advertised
Consumers in demand of professional services will primarily seek out businesses that have solidified themselves as experts in their particular industry. High quality content indicates a company’s willingness to invest in their consumer and portrays a deeper understanding of their field that is both reassuring and satisfying.
6. To connect with influencers and industry leaders
Networking allows you to connect with your fellow peers for the purposes of encouraging communication and meaningful relationships while building your reputation as a leader in your particular market or niche. Businesses can use the large reaching network of an influencer or industry leader to spread their brand’s name and reputation.
7. To ensure your audience has a positive online experience
Your level of commitment to keeping your web content current and user oriented is a direct reflection of the value you place on your customers’ experience with your company. You will not regret putting in the time and effort required to create valuable and relevant content. Valued customers make loyal customers.
Stay tuned for more!
Now you know that frequently updated content provides endless benefits for brands and customers alike. Check back for Better Shape Up Part 2: Quality Content Creation to learn how to start reaping these benefits. What are some reasons you have for shaping up your content and keeping it fresh and relevant? Share below!