What is your
Developing your content strategy is not about me, it is about you and your business matters. I place the highest value on nurturing healthy open information sharing with my customers. With your unique mission and professional values in mind, I deliver high quality content that strives to spark conversations and inspire your audience to action while cultivating positive brand identity and reputation.
I have a working knowledge of content ideation and prioritization that lends itself to managing work flow and scheduling content. My understanding of search engine optimization techniques paired with keen content editing capabilities enhances my ability to extend your key content assets while monitoring goal specific metrics for content strategy and plan effectiveness.
What else can you tell me?
I created RL Business Matters because I desired to be in the market of helping people succeed. Nothing brings me greater professional joy than watching the hopes and dreams of a fellow business owner become realized. Quality content is not just something I produce; it is something that produces a change in my clients and me. Experiencing the benefits of a quality content strategy instills confidence and boosts company morale, making hiring a content developer an invaluable long-term investment.
What is your
Combining a love of learning with a willingness to innovate, I strive to develop professional and creative content that ultimately helps you achieve your business goals. I deliver optimized content that speaks to your target audience, opening the lines of communication required to foster healthy business-consumer relationships.
Having a dedicated editor, content creator, and strategist is a tried and true way to see results and progress towards business goals over the long haul. I walk you through every step of the process from the kick-off meeting to the creation and editing of your content and everything in-between, all of which I discuss at length before and during the duration of your project. I have confidence in my process and you will too.
The RL Content Process
Collecting and analyzing key performance indicators for your website, social media platforms, and blog provides the data you need to make intelligent strategy and business decisions. These analytics create a window into the user experience and audience engagement with your content. I use a combination of analytics and keyword research to optimize your content and/or develop a strong content strategy.
The Benefits of Analytics
Creative and Professional. Users expect content that is engaging, compelling, and user-friendly, while search engines require content to be on-point, optimized, and original. Your content is your number one business asset, invest in it and your clients will invest in you. Here at RL Content Matters, I take innovation and pair it with the professionalism you expect from a skilled content developer.
The Ideal Content Balance
I aim to move your company toward the innovation, introduction, and improvement of content across multiple platforms. Research and development allows for the gathering of critical information regarding industry trends and customer demands. The data acquired is an invaluable asset during the writing process, as it ensures your target audience engages effectively with your content.
The Ideal Balance
The Benefits of Quality Content
Your visitors are not converting to customers. You are losing control of your loyal customer or reader base. You find yourself worrying your customers will leave you for your competitor. Well, you had better shape up, because your clients need a company they can depend on to deliver fresh and relevant content on a regular basis.
RL Content Matters Copyright 2016
Grammar, spelling, consistency
Line edits and revisions
Newsletters & emails
Content audit and inventory
Flyer & business card design